ADM (Archer Daniels Midland Company)- a world leader in agricultural processing and food ingredient manufacturing (Fortune 500, 2022), unveils a new modern and unifying corporate brand identity for Animal Nutrition business unit in Asia.
Founded in 1902, ADM has expanded its diverse portfolio, providing a complete range of solutions and services for livestock, aquaculture, and pets in more than 200 countries and territories. ADM’s global footprint, combined with local insights, provide competitive advantages for ADM in assisting customers solving their nutritional challenges.
With the completion of Neovia acquisition in 2019, ADM has extensively enhanced its Animal Nutrition capabilities and geographical reach. ADM now enters a new chapter with the new brand identity reflecting the vision of bringing together diverse history under a singular ADM brand for long-term growth.
All Aquaculture feeds packaging will be renewed as following:
The design is made for both functional and aesthetic purposes. Inspired by familiar farmed animals, illustrations depict a more relevant, modern, and dynamic aspect of ADM. Also, distinctive ADM colors are used to differentiate between product lines for better usability among consumers during transport, stocking, and handling.
One ADM, one identity
This campaign marks a major milestone for the 121- year-old corporation, consolidating a clear and consistent global image. It focuses on ADM capability to solve global nutrition challenges of today and tomorrow. “We are innovating for improved outcomes while giving customers an edge. The rebranding process enables ADM to communicate our messages effectively and resonate deeply with customers”- said Daniel Olivo, Marketing Director Animal Nutrition APAC.
The new branding takes effect from 30th June 2023, during which new and old packaging will simultaneously be on the market until out of stock for old packaging.
New branding is only applied to packaging and other visual properties; the current product quality and services will remain unchanged. ADM is committed to offering customers sustainable and innovative solutions.
ADM is looking forward to receiving the support from our customers. If you have any inquiries related to this change, please do not hesitate to contact us at van.nguyen@adm.com.
